Strategy 1: Pay-Per-Click Advertising

The majority of our advertising is facilitated through the use of Pay-Per-Click advertising
(PPC). Our campaigns are all thoroughly tested and each campaign is constantly
being optimized. Our keywords are researched extensively and campaigns are
designed using SpeedPPC. Once the campaign is live keywords that are not converting
properly are removed from the campaign until only the top performing
combinations or ad copies, keywords and positions are left.

Each campaign is designed by our resident PPC experts who have at least 2 years of experience
with PPC campaigns. Each campaign undergoes a rigorous weekly screening in
order to optimize it. All of our employed PPC experts present their campaigns
to our board once a month for feedback.

Strategy 2: Email Marketing

Throughout our endeavors in the affiliate marketing industry our company has built email lists of consumers
which are both geo-targeted and sorted by interests. These lists were generated
through a series of membership sites that our company runs. All users have
double opted in and the lists are CAN SPAM compliant. An average mailing
results in a 10% conversion rate for the offer being promoted.

Strategy 3: Search Engine Optimization and Organic Search Traffic

Our company employs SEO experts from various partner and parent companies who are experts
in their field and constantly are up to date with the most cutting edge
techniques in the SEO field. We use these experts along with our own in house
SEO specialists to optimize rankings. We provide this as both a service to
other companies and use this service to rank pages highly for competitive
keywords which affiliate offers are present for.